Isagenix International LLC is a multilevel marketing company that markets dietary supplements and personal care products. The company, based in Chandler, Arizona, was founded in 2002 by John Anderson, Jim Coover, and Kathy Coover. As of 2013 the company reported having over 200,000 active sales associates. In 2012, the company reported revenues of approximately $335 million. The majority of Isagenix’s sales come from the United States but are also available in your country.
Isagenix was founded by John Anderson and Jim and Kathy Coover in 2002. Anderson had previously worked in the nutritional supplement industry and Jim and Kathy Coover had experience in the multi-level marketing industry. Jim Coover served as chief executive officer until 2013, and as of 2015, is the company president and chairman. Kathy Coover is the company’s executive vice president.
- Jim and Kathy Coover acquired majority ownership in the company from Anderson in 2005. Anderson was retained as the company’s “master formulator.” Isagenix expanded into Canada a year later. The company expanded outside of North America and opened offices in Australia, Hong Kong, Taiwan and New Zealand in 2009.
- In 2010, Isagenix began funding research by biologist William H. Andrews’ company Sierra Sciences on telomerase activity in natural compounds. A year later, based on the assay’s results, Isagenix launched Product B, a telomere-supporting nutraceutical.
- Isagenix has raised money for various charitable organizations, such as Childhelp. In 2010, the company donated 45,000 canisters of meal replacement shakes to victims of the Haitian Earthquakes. The company has also supported the Make A Wish Foundation through associate donations and corporate pledges of more than $3 million dollars since 2012.
Isagenix sells nutritional products such as protein shakes, weight loss supplements, diet snacks and meals, and other dietary supplements. The company also sells cosmetics and “Wealth Creation” product bundles which are tied into the multi-level marketing sales model of the company.